
When we launched our promotion yesterday of a free website and free advertising in exchange for membership for or our flagship business network, the promotion elicited a lot of response. We had people calling and emailing asking us what is networking. Some were direct asking what is in it for them and their business. Others wondered if networking only benefits businesses. So I sat down this morning to address all of those questions.
In computing terms networking is the linking of computers to share some resources i.e. networked computers can share a printer, processing power..etc. On the same token Business Networking in its purest sense is linking of likeminded businesses which is an essential skill for most business people, but especially for entrepreneurs. There is a strong association between the entrepreneur as a person and his or her business, that association demands that entrepreneurs get out into the world and create and maintain business relationships. Crosby Abbott Business Network was started for purposes of expanding business opportunities for small to medium scale businesses and as a marketing tool as well as a social vehicle. Crosby Abbott Business Network (CABuNet) events are a source of ;
- Opportunities of new business
- Opportunities to meet new business contacts, leads, clients, customers
- Help get rid of the need to cold call
- Provide opportunities to promote your services/products
- Enable you to meet owners or decision makers from many other businesses
- Allow you to share and gain knowledge, expertise and contacts
- Give an opportunity to exchange ideas and experiences with others
- Meet potential service providers
- Form strategic alliances
Let us examine each in turn.
1) Opportunities for new business Opportunity to meet new business contacts – Some of our members have found new opportunities during some of our network events. We have had businesses forming strategic alliances with each other. One of our members Karina Hair & Beauty recently agreed to stock hair products in their three saloons in South East made by Maureen’s Hair Products. This opportunity could not avail had these two businesses not met at a CABuNet event.
2) A lot of our members act as referral agents for other members. If they know a member providing a service, when asked by their own customers or friends they have gladly passed on the details of that member. We have had people that were looking for contacts in the NHS to bolster their staff supply business and they were put in touch with that person.
3) The most dreaded moment is starring at the phone to call someone completely out of the cold and ask for their business. That is eliminated with networking because people at networking events pass out gladly their contact details, it will not be a cold call to call them the following week after a network event and say you met them at CABuNet event and you were calling to see if you can be of any service to them. They are very unlikely to slam the phone down on you. You might actually find that there is a service or product which they can supply to you at discount or they will say they were about to call you to see if they can get samples of your product as it is something their business was looking for.
4) The 5 minute pitch when you introduce yourself and your company at our events enables you to sell your product or service to a roomful of between 25 to 100 people depending on the event. If you take the ‘The Law of 250’ into consideration; that an average person knows 250 people. You will be effectively be selling to 6 250 and 25 000 respectively. It’s a market you do not want to ignore.
5) Network events allow you to meet other business owners and decision makers even though they might not be from the same industry as you. The experience and knowledge they will share with you is invaluable.
6) Our mastermind group has business mentors with over 30 years of experience in running businesses, and there is a lot you can learn from these people in terms of strategy, where to get funding, they also open doors to vast number of contacts they have developed over the years
7) Running a business is not easy and the tips, guidance and informal advice will encourage you and help you if you are starting out even when you are established.
8) Meet potential service providers – – At CABuNet we encourage inter-member trade so most of our members use each other’s businesses instead of looking for an outside supplier. We also encourage members to offer discounts to other members which makes it more attractive. A lot of our clients for our other ancillary services at Crosby Abbott are from Networking events and the referrals from the members of CABuNet. Our members have had new business take Springwell Investments an Accounting firm has gained 10 new customers in the last week. Most of our members used to buy stationery from Staples, but now since D Stationers joined us every member is saving money by switching their stationery suppliers. It’s the same for Linkpin Ltd a courier company which gained over 1600.00 worth of new business when they attended their first breakfast meeting when they joined. CABuNet has a varied membership and this has resulted in an increase of inter-trade between members by 40% in the last month. We have every type of businesses represented from home based businesses, online businesses and other traditional businesses like limited companies, retailers, manufacturers, restaurants make it difficult for any member not to have some benefit of new business.
9) See no.1
So there is a lot for everyone in networking, the benefits are staggering. Join us today and who knows your phone might be ringing off the hook with customers waiting to place an order. Other than that we have numerous other benefits, we help our clients open business bank accounts, get them an affordable accountant, help them register for VAT, get them discounted business insurance, discounted merchant service, discounted legal cover, discounted car hire and hotel accommodation, a permanent online directory listing, once a year printed directory, a quarterly magazine for members, bulk purchasing and the master mind groups as well as our golf clinics.
For more details about membership and to take advantage of our current offers of a free fully functional website and free banner advert on a leading online newspaper please visit our website http://www.crosbyabbott.com or you can email us on cabunet@crosbyabbott.com
Israel Mutanhaurwa
MD Crosby Abbott
07815490248 or 01604634345
i.mutanhaurwa@crosbyabbott.com







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